Our Story
Built for dogs
who go places.
We didn't set out to build a pet brand. We set out to build better things — for the dogs we couldn't imagine life without.
Built for dogs
12,000+
Happy Pets
4.95 ★
Avg Rating
100%
Eco Committed
Manifesto
"Most pet products are made for owners. We make things for dogs. There's a difference — and your dog notices it."
How it started
A walk that changed everything.
It started on a rainy November evening. Our founder was walking his dog Milo through the park when the cheap clip-on light failed — again. Not for the first time, and not for the last time that year.
The market was full of products that looked fine in photos but fell apart in real life. Plastic that cracked. Clasps that broke. Lights that dimmed after a week. Everything designed to be bought, not used.
"If I'm going to trust something with my dog's safety, it needs to actually work. Every time."
So Jamie stopped buying and started building. What followed was eighteen months of prototypes, obsessive testing, and late nights — with Milo as the world's most patient product tester.